Eye-catching, bright and brilliant packaging New Hope editors identified at Newtopia Now

Business Management

Lara Jackle Dickinson is the executive director and co-founder of One Step Closer (OSC).

Female leaders drive sustainable change, transform global food systems Female leaders drive sustainable change, transform global food systems

byLara Dickinson

Three brands from the gallery: Bollygood Sparkling Lemonade, Seven Sundays Little Crispies and O Positive Health FLO Superfood Powder.

Retailers

Every aisle of Newtopia Now featured a broad variety of food, beverages, dietary supplements and personal care products. How can a buyer—or a New Hope Network editor—choose from this array what to examine more closely?

Packaging. Big, bright, beautiful packaging.

According to Food Engineering, packaging color matters. Certain colors spark particular emotions: Red might stimulate the appetite, while green implies freshness. Packaging must be attractive to the eye to garner more interest from buyers at a trade show or consumers in a retail store or an e-commerce site.

Take a look at these 20 brands that caught the eyes of New Hope Network editors at Newtopia Now.

About the Author

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for NewHope.com and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

See more from Victoria A.F. Camron

About the Author

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