Lee Wright, CEO of The Vitamin Shoppe kicked off Newtopia Now with the event’s first keynote, where he talked about how this approximately 700-store national retailer is innovating across product categories, implementing wellness services, and fostering vendor-retailer relationships to fuel mutual success.

In this session, Wright also discussed some of the latest trends propelled by new ingredients, TikTok hype and consumer demand—from the boom in weight management products to advances in active nutrition.

Watch the video of Wright’s keynote, "Retail and Innovation Trends Shaping the Future of Wellness," recorded at New Hope Network's Newtopia Now trade show on Aug. 26, 2024, in Denver, Colorado. The next Newtopia Now is scheduled for Aug. 20-22, 2025, also in Denver.