From more than 1,000 product submissions, we are very pleased to present the 161 finalists in 34 categories for the 2025 NEXTY Awards. Judged on the criteria of innovation, inspiration and integrity, these products are the bold trailblazers driving the natural products industry forward. 

Selecting the NEXTY Awards finalists is never an easy job. During multiple rounds of preliminary judging, each product is prepared, sampled and deliberated over by New Hope Network editorial and standards teams, among others, and the finalists are selected for each category.

For the next round of judging, we call on experts in retail, finance, data insights, marketing, journalism and more to share their insights and perspectives. Each finalist is once again sampled and discussed among the judges before one winner is selected per category, in addition to some NEXTY Editor's Choice Award recipients.

The winners will be announced live at Natural Products Expo West during the NEXTY Awards Celebration and Ceremony, held on at 6-8 p.m. Thursday, March 6, at the Marriott, Marquis Center Ballroom. This year’s ceremony is sure to be a celebratory evening filled with throwback prom vibes and plenty of industry camaraderie.

Click through the gallery to see the full list of 2025 NEXTY Awards finalists.

Related:The Natural List - Natural personal care trends, NEXTY Awards innovations

Who will return from Expo West with a NEXTY Awards trophy? Join us at the NEXTY Awards Ceremony or watch the event live on the Expo West Event App or the New Hope Network YouTube channel to find out. We applaud and thank all of the brands who nominated their products to this year's NEXTY Awards. 

Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, is open March 4-7 at the Anaheim Convention Center in Anaheim, California. Click through for the agenda, registration, travel information and more. Subscribe here to receive updates. Advance pricing ends on March 2.