At a Glance

Ever since Richard Cadbury created the first of what he called a “fancy” box of chocolates for Valentine’s Day in 1861, chocolate and this annual love fest have clutched each other in a warm embrace. But bitter news threatens their sweet slow dance: Rising cocoa prices (farmers grow cacao, and cocoa is a processed product that normally is referenced as a commodity, rather than cacao), climate change and a welter of ethical concerns—from deforestation to child labor—threaten the future of traditional chocolate.

Cupid without a box of bonbons? A Reese’s-free Halloween? Maybe not. Food-tech innovators have been busy figuring out ways to craft chocolate minus the cacao, the threatened plant that supports the $133 billion chocolate industry.

They’re exploring new fermentation methods. Digging into cell culture advances. Figuring out ways to leverage other plants to conjure chocolate's familiar and satisfying rich flavors and silky textures. And they’re forging this new path for chocolate products with dramatically diminished environmental effects and fewer ethical concerns. 

a cup of hot, artisanal cocoa

Startups leading the cacao-free chocolate charge

For now, most of the companies working to manufacture chocolate—without the cacao harvests—are startups. News revolving around investment achievements, R&D milestones and product launches among these small companies abounds. After reviewing many of the companies working to bring these products to market, one key takeaway is that process matters. Fermentation, roasting, blending, all hallmarks of traditional chocolate production, bolster attempts at making chocolate without the tropical rainforest beans. 

Some of the leaders in this sector include:

All of these innovations produce at least chocolate-like products. And they do so without the ethical concerns that frequently go hand in hand with conventional cacao production. Additionally, climate change threatens cacao plantations—and thus the future of chocolate itself. Cocoa prices vaulted up to record highs in 2024, largely due to effects of climate change such as extreme heat and shifting rainfall patterns affecting cacao farming. 

The impressive R&D efforts behind these companies hold out hope that everything from brownies to fudge, mud pie and hot cocoa will continue to enrich our lives. For now, these alternatives aren’t likely to replace fine, single-origin chocolate. Instead, they target mass-market chocolate—products that in many ways depend more on processing techniques like roasting for flavor, rather than on the cacao beans themselves. 

Big multinationals such as Lindt, Döhler and Mondelez International are investing in alternative-chocolate startups. Soon, we may find them in a wide variety of familiar products.

Dairy alternatives for milk and yogurt have grown competitive with traditional products. The plant-based meat market escalated dramatically during the past decade. Given the level of R&D directed toward alternative chocolate, It’s not a stretch to imagine candy bars, cookies and more soon leveraging these alt-chocolates in their formulations.

As chocolate evolves beyond cacao, love for the sweet treat may just grow sweeter—and greener, too.

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About the Author

Douglas Brown

Senior Retail Reporter, New Hope Network

Douglas Brown has worked as a journalist for more than 30 years, covering everything from the White House and Capitol Hill to technology, crime, healthcare, business, and food and agriculture. He writes about all aspects of the natural and organic products industry for New Hope Network.

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