In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith welcome back Nutrition Business Journal Senior Editor Robyn Lawrence to explore the current landscape of sexual and hormonal health. As consumer attitudes evolve, this category is gaining mainstream traction, with new research, ingredient innovations and a growing focus on personalization.  

The conversation kicks off with a fun discussion about Super Bowl marketing, highlighting how natural CPG brands are making bold moves on the biggest advertising stage. Adrienne also shares her unique twist on Super Bowl parties, showing that game day can be just as much about creativity and connection as it is about football. 

Robyn shares insights from NBJ’s Sexual and Reproductive Health Report, highlighting how millennials and Gen Z are driving demand for at-home hormone testing and holistic solutions. As interest in personalization grows, research into hormone-supporting ingredients is expanding—a topic Robyn will dive into at Natural Products Expo West. 

Tune in to The Natural List for a deep dive into the evolving world of sexual wellness, holistic health and the fusion of ancient wisdom with modern science. Don’t miss key takeaways from NBJ’s latest report and a sneak peek at what’s ahead at Expo West. Watch now and stay ahead of the trends shaping this fast-growing category! 

Related:Presenting the 2025 Natural Products Expo West NEXTY Awards finalists

In this episode:  

Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts.   

Our guest

Robyn Lawrence, Senior Editor 
New Hope Network’s Nutrition Business Journal 

The author of four books, Robyn Lawrence has written in the natural lifestyle, food and wellness space since she helped launch Natural Home magazine in 1999. She was Natural Home’s editor-in-chief for 11 years and has been an editor for several national magazines, including Mother Earth News and Herb Companion. As senior editor for NBJ, she writes articles and contributes to report content. 

Related:The Natural List - Expo West 2025 updates, plant-based protein trends, $795M Simple Mills acquisition

Your hosts  

About Jessica Rubino  

Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

About Adrienne Smith  

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity. 

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms. 

Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, is open March 4-7 at the Anaheim Convention Center in Anaheim, California. Click through for the agenda, registration, travel information and more. Subscribe here to receive updates. Registration prices increase March 2.