In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith tackle some of the biggest topics shaping the natural products industry in Q1 of 2025, from tariffs and supply chain disruptions to food waste reduction and in-store retail innovations. With Natural Products Expo West just three weeks away, they also provide an inside look at the show’s wildfire relief initiatives, supporting Southern California communities impacted by the January wildfires. 

The discussion kicks off with a look at the looming impact of tariffs on products from China, Mexico and Canada. While Mexico’s and Canada’s are currently on pause, tariffs could shake up sourcing, manufacturing and pricing across the industry. Jessica and Adrienne explore what this means for brands, retailers and trade associations—and how businesses can prepare for potential disruptions ahead. 

Next, they examine how retailers are tackling food waste with mobile technology, making it easier for consumers to access discounted, soon-to-expire products while supporting both sustainability and affordability. They also highlight how independent retailers are enhancing the in-store experience with on-site nutrition experts, catering to health-conscious shoppers. 

As Natural Products Expo West 2025 approaches, the conversation shifts to the event’s wildfire relief efforts, with initiatives supporting food banks and rebuilding projects to aid affected communities. Tune in for key insights on the evolving retail landscape, industry challenges and how brands can navigate the road ahead.

Related:Herbal products community remembers Michael McGuffin

In this episode:  

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Your hosts 

About Jessica Rubino  

Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

Related:Michael McGuffin, herbal products champion, dies at 73

About Adrienne Smith  

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity. 

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.