In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith offer a sneak peek at New Hope Network’s 25 transformative trends set to shape the CPG and retail landscape in 2025. From reimagined beauty rituals and personalized health solutions to evolving approaches to convenience, sustainability and inclusivity, these trends provide a glimpse into the future of consumer demand and market opportunities. 

Why do these trends matter? They reflect powerful forces reshaping how brands innovate, market and connect with consumers in meaningful ways. Whether you’re navigating supply chain challenges, exploring new product categories or preparing for emerging industry opportunities, this episode is packed with inspiration and actionable insights.  

Tune in now—and stay tuned for our upcoming article breaking down all 25 trends in detail!  

In this episode:   

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Your hosts  

About Jessica Rubino  

Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

About Adrienne Smith  

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity. 

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.