Ladies first: 20 women-led brands worth getting to know at Natural Products Expo WestLadies first: 20 women-led brands worth getting to know at Natural Products Expo West

This year’s Natural Products Expo West will showcase a wealth of brands founded, owned and run by women. With rich origin stories, inspiring missions and innovative product offerings, these companies—some established, others emerging—should be on retail buyers’ radars.

When walking the show floor, mingling after hours and experiencing all that Expo has to offer, keep an eye out for these (and the many, many other) women-fronted brands and their newest product launches, including those featured here.