Expo West 2025 is almost here—price increases March 2Expo West 2025 is almost here—price increases March 2

Natural Products Expo West, the unmissable gathering of the natural and organic CPG and retail ecosystem, is almost here. It opens Tuesday, March 4, at the Anaheim Convention Center in Anaheim, California—and ends on Friday, March 7, so attendees have the weekend to vacation at who-know-what across the street, drive down to San Diego or dip their toes in the Pacific Ocean.

Check out this year's new show floor schedule and complete agenda to find out what's happening, when and where.

Expo West convenes more than 60,000 industry professionals for a week full of connections that empower the future of the natural and organic products industry. The projected growth outlook in 2024 for consumer sales within the estimated $317 billion dollar natural and organics market is 5.1%, according to Nutrition Business Journal's 2023 State of Natural Report. With industry heavyweights such as Stonyfield, Chobani, LaCroix, Eden Foods, Natural Factors and Gaia Herbs already slated to exhibit alongside up-and-coming brands like BOND, TK and BrainJuice, the excitement surrounding the latest products on display at Expo West 2025 is palpable.

The Fresh Ideas Organic Marketplace, in the tent in the Marriott East Lot, highlights USDA Organic products across the natural products spectrum. The Marketplace is open only from noon to 5 p.m. Tuesday, March 4.

New schedule makes Expo West more efficient

The Fresh Ideas Organic Marketplace, the intimate one-day outdoor event that combines the lively, laid-back atmosphere of a farmers market with the business focus of an industry trade show featuring only USDA Organic products, will be open noon to 5 p.m. Tuesday, March 4, the day before the main show floor opens.

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The trade show floor will be open to all attendees from 10 a.m. to 6 p.m. Wednesday, March 5, and Thursday, March 6; and 10 a.m. to 2 p.m. Friday, March 7. Returning in 2025 are buyer-only hours, during which retail buyers, hosted buyers, food service buyers and health practitioners have exclusive access to the show floor from 9-10 a.m. on March 6 and 7.

"We are continuously introducing and testing new ideas to improve the attendee experience at our trade shows and conferences," says Danica Cullins, executive vice president of Health and Nutrition for Informa Markets North America. "Following Expo West 2024, we sent out surveys to gauge visitor sentiment and identify areas of improvement. Fresh off the success of the inaugural Newtopia Now event in August, we are launching initiatives that further elevate our events and continue to offer tangible benefits for our visitors."

All show floors are open from 10 a.m.-6 p.m. on March 5 and 6, and from 10 a.m.-2 p.m. March 7. Credit: Bryan Beasley Photography

Education sessions and industry insights

This year, Expo West education sessions will address the CPG industry's top pain points and opportunities, offering key business insights, industry data, and sessions on responsible innovation, as well as organic and regenerative agriculture. For the first time, attendees can also subscribe to the State of Natural Market Insights with their registration, providing ongoing access to industry updates and data.

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"We always strive to deliver high-value content that complements the innovations on the tradeshow floor," says Jessica Rubino, vice president of content, New Hope Network. "This year's programming will help attendees and exhibitors dig into the data and the ‘why' behind meaningful trends-including a rise in non-alcoholic beverages, women's health products, conscious beauty and regenerative agriculture-and the ‘how' to apply them thoughtfully to your business."

Buyers, suppliers, distributors, investors and business service providers interested in attending Natural Products Expo West 2025 can register here for Natural Products Expo West. Members of the press should click here to register.